Natural Insight 2.0 Extends Value of Labor Forecasting for Retailers

Store Managers Benefit from Built-in Schedule Compliance and Task Management

New York, NY STERLING, VA, January 14, 2013 — Natural Insight, a leading provider of cloud based workforce management solutions for the retail industry, unveiled today at the 103rd National Retail Federation Conference a major upgrade to its workforce management cloud.  The newest version of Natural Insight includes an out-of-the-box API for integrating planned labor into a simple scheduling interface so store managers can easily create schedules that are aligned with the defined labor plan.  Specifically, as store managers schedule shifts in Natural Insight, they are presented with real-time compliance alerts enabled through the API.

“In an effort to accurately forecast in store labor needs, retailers have invested significant time and money on planning software with vendors such as Kronos, Workplace and Workbrain,” said Stefan Midford, CEO of Natural Insight.  “The newest version of Natural Insight compliments and extends the value of these labor forecasting solutions by giving store managers not just a simple way to schedule workers, but also a built-in way to monitor compliance with plan, and simultaneously assign and track store level tasks.”

“The primary benefit of this new API is that retailers will get more value from their labor forecast because store managers will be more aligned with the plan,” said Scott Knaul, CEO of SMK Workforce Solutions.   “The secondary, but still significant benefit of this API is that store managers can easily layer tasks on top of the schedule so little things are sure to get done, which ultimately makes a big difference in terms of store profitability and helps to inform future labor forecasts.”

The importance of retail task management is well documented in research published in the Harvard Business Review stating that completion of non-selling tasks improves store profitability by as much as 7%.  The finding emphasizes why Natural Insight 2.0 is a perfect fit for innovative retailers seeking workforce management solutions that incorporate labor forecasting, shift scheduling and task management as part of single integrated process.

About Natural Insight:  For specialty retailers with constrained IT budgets, Natural Insight is the world’s best cloud for workforce management and in-store execution.  Visit us at booth #3475 to see why 40,000 professionals in 70,000 stores count on us for integrated scheduling, task management, and store communications.


Media Contacts:

Laura Baumgartner, Asylum PR

Dr. R. Sam Niedbala of TB Biosciences

Keystone Edge — January 9, 2014

His company is close to a revolutionary tuberculosis test that could solve one of global medicine’s oldest riddles.

Every minute, someone in the world dies of tuberculosis (TB). Eradicating this killer disease is a major goal of the World Health Organization, but up until now, there has been no quick, accurate and affordable way to test for active TB.

But if all goes as planned, TB Biosciences — co-founded by Dr. Sam Niedbala of Lehigh University, Drs. Suman Laal and Susan Zolla-Pazner of the New York University School of Medicine, and Drs. Daniel Malamud and William Abrams of the NYU School of Dentistry — will be able to provide just such a test to populations in the most dire need.

Niedbala, a chemistry professor at Lehigh, is a co-founder and former CSO of OraSure Technologies, which manufactures oral fluid diagnostic and collection devices, including rapid tests for detection of the HIV virus.

Now he and his partners are working on a blood testing device that can identify biomarkers for TB, proteins discovered by examining the TB bacteria genome. These markers are only present when TB is active and communicable. They will conduct clinical trials in Kenya and India this year.

What inspired you to start TB Biosciences?

There are probably two infections in the world that are most prevalent. One is HIV, and the second, which is even more impactful in many ways, is tuberculosis. We took on the first (in founding OraSure), and now we’re taking on TB.

Unlike HIV, TB behaves differently in different parts of the body. When it’s latent, it doesn’t show itself very much, but when it becomes active it behaves differently. Researchers have never been able to find a set of markers that show that TB is active, so it’s been impossible to develop a very reliable and rapid test. It has plagued humanity for centuries.

About two-thirds of the world has TB, but it’s latent TB. When it progresses to active TB, you spread it by coughing. In countries where TB is widespread, they need to find out who has active TB, so they can stop the transmission. The treatment methods for TB are actually very inexpensive, so if you can find the people who are positive, you can cure many of them. But you can’t give those drugs to an entire country, because then they can develop drug-resistant strains of TB.

If you take a billion or more people with an infection that they can’t find, it could wreak havoc on a society. TB is endemic in Brazil, Russia, India and China — the world’s fastest-growing economies.

How does your product work?

It’s a small foil pack that contains a little plastic cassette; in that is a test strip. (The clinician) will use a lancet to prick the patient’s finger and get a drop of blood, put it on the test strip, and add a few drops of liquid. In 15 minutes, if there’s a line, it will be positive; if there’s no line, it’s negative.

Where are you in your commercialization process?

We have the technology and we’re developing the test. It will take a couple of years to go through clinical trials and approvals in the various countries. Our goal is to do all the developmental work here in Pennsylvania, and then we’ll decide where we’re going to do the manufacturing. We expect part of it to be done here in the Lehigh Valley, but we may have requirements to do it in other parts of the world. One of our goals is to create jobs in Pennsylvania.

We have hired our first several employees, who are working at the Firehouse and also on campus at Lehigh University. We also sponsor researchers at Lehigh and NYU, who are helping with some of the background work.

Have you taken advantage of any resources to help launch the company?

The Northeastern Pennsylvania Ben Franklin Technology Partners have provided funding to go to the next phase. (OraSure also started in the Ben Franklin incubator). We received grants from the National Institutes of Health, and we’re also partially funded by Originate Ventures and the NYU School of Medicine venture funding.

How will the clinical trials be conducted?

There are two main phases: The first is to collect samples, bring them back to the lab, test them with prototype devices, and show that you get accurate results. The second phase is demonstration studies, where you go to various sites, give the people who will actually perform the test your product, and have them read the instructions and use it. We’ll be testing thousands of people.

What is your biggest challenge in getting TB Biosciences off the ground?

There are few people who believed that we would have a technology capable of detecting active TB. This is like a ‘Holy Grail’ kind of project. For years, they would say in the textbooks that detecting TB this way doesn’t happen. This is something people have been searching for for a long time. We have a lot of work to do yet, but the biggest problem we have is skepticism. We’re either going to be really successful because we have an answer, or we will fail very quickly. If it works, it will impact a lot of people.

Will there be a market for your product in the United States?

There will be a market in the U.S. and the Western world for a second-generation product that’s already on the drawing board. It’s a different kind of market, because we’re looking for much earlier detection of people who are transitioning from latent to active TB. The trials here will be designed differently, and if successful will save a lot of people here from taking unnecessary drugs. It would be at a much-reduced cost from current tests. TB for us here is something the CDC keeps its eye on, because if it gets a hold in the US population, it would wreak havoc. For people with compromised immune systems, like those with HIV, TB is what they most often die of.

ClickPay and NovelPay Merge to Create The Most Comprehensive Solution to Simplify Real Estate Billing and Payments

NEW YORK, NY (December 6, 2013) NovelPay and ClickPay announced today that they have
merged. The joining of these two leaders in the real estate payment market delivers the most
complete solution to unify all billing and payments, streamlining the administration of the collection
process. Existing investors of the entities, including Originate Ventures and Thayer Street Partners,
have backed the union by infusing additional capital to enhance the already rapid growth pace.

The unparalleled newly expanded company will move forward featuring the ClickPay “brand” in its

Joining forces provides the “complete billing and payment solution” to enable property owners
and managers to collect payments from their residents including online payments, lockbox, paper
statements and e-bill, as well as accepting all payment methods including e-check, credit cards,
and American Express. The combined organization will serve the payment needs of the largest
multifamily owners and managers across the country from Hawaii to Maine. The Company serves
all aspects of the real estate market including multifamily, condo/coop, commercial, parking,
storage and other.

Additionally, the united Company now integrates with essentially every leading real estate
accounting software or property management program.

Ernest Muller, Co-Founder of NovelPay, said: “ClickPay has been a well-respected competitor for
many years, and we have always admired their reputation for quality and customer care. We shared
the same vision for our business. Our union enhances our ability to provide the most complete
billing and payment service in the market.”

“The NovelPay team has made their mark with their advanced platform and reputation for
incredible service and innovation. The technology in the world of payments is changing rapidly.
Combining our talents and resources enables us to accelerate our product and service evolution to
meet the needs of the residents and property managers we serve,” said Tom Kiernan, Co-Founder of

“We appreciate the commitment of our employees and the loyalty of our customers in building this
business and now we appreciate their outstanding support during this transition period,” said Steve
Van Praagh, Co-Founder of ClickPay.

About ClickPay, a Division of NovelPay, LLC

As the leading provider of electronic payment solutions for the multi-housing industry, ClickPay
offers fully integrated payment processing services and software to accelerate the financial
performance of its customers by reducing operating costs, creating operational efficiencies, and
boosting resident satisfaction. These services provide property owners and managers with a
customizable, electronic solution to bill and collect from their residents including online payments,
lockbox, paper statements and e-bill. ClickPay enables property owners and managers to accept
all payment methods including e-check (ACH), credit cards, American Express, and paper checks.
Utilizing years of collective experience in the real estate, electronic payment, and technology
sectors, the ClickPay team has developed a comprehensive suite of services

For more information about ClickPay:
Gabriel Valentino, (201) 340-0214

Natural Insight Named Finalist for NVTC Mobile Innovation Award

Sterling, VA-Based Retail Technology Company Nominated As Industry Pioneer  Having Significant Impact On Customers In The Marketplace STERLING, VA, September 27, 2013 — Natural Insight®, a retail technology company providing a platform for cloud-based workforce management, has been selected as a finalist for Northern Virginia Technology Council’s Mobile Innovation Award.  The award finalists are noted for their leadership positions in this innovative and fast-growing sector of technology.  Finalists and winners will be celebrated at the NVTC Annual Banquet on October 30, 2013.

“Considering that NVTC is one of the most highly regarded technology organizations in the country, we are pleased that Natural Insight has been nominated alongside other leading mobile innovators such as AirWatch,” said Stefan Midford, President and CEO of Natural Insight.

During an interview on the nomination, company Sales & Marketing executive Matt Howard provided a look at why the Natural Insight mobile solution has gained the attention it has:

Q:  Tell us more about Natural Insight’s technology.

Delivered via the cloud with a rich yet simple mobile optimized HTML5 interface, Natural Insight is a workforce management platform loved as much by end-users as it is by IT administrators.  Just as Salesforce disrupted the CRM market, and Workday disrupted the ERP market, Natural Insight is delivering new easy-to-implement innovation disrupting the $500 million+ market for WFM in the retail vertical.

Q:  How has the market received your solution?

In less than a year, our cloud platform has delivered service to retail workers equipped with more than 500 different types of mobile devices.  During the same period, the percentage of mobile traffic on Natural Insight has increased from 17% to 40% — and soon more than 50% of our traffic will be originating from retail workers equipped with mobile devices.  This translates to tens of thousands of unique visits.  As smartphones and tablets continue to proliferate into the retail work environment, enterprise customers will insist that cloud-based solutions be fully optimized for any and every type of mobile device and be elegantly designed for end-user satisfaction.

Q:  How is Natural Insight unique to clients?

Legacy retail workforce management solutions have been designed to meet corporate IT requirements — NOT end user requirements.  Natural Insight does the exact opposite.  We combine persuasive design and gamification into an elegant HTML5 interface that literally makes it easy for in-store employees to do their job.  As a result, our retail customers collect better data from in-store employees, leading to better business decisions and improved profit margins.

Q:  How is Natural Insight unique to your industry?

Natural Insight gives merchandisers, retailers and product companies an unprecedented ability to create, assign, execute and measure tasks across a vastly distributed workforce — and with the highest quality results.

The NVTC’s nomination of Natural Insight for mobile innovation comes on the heels of the company announcing record revenues, unprecedented customer growth and the addition of senior executive talent to further scale the business.

About Natural Insight

Natural Insight is a private retail technology company with outstanding user loyalty to the product.  Supporting 40,000 skilled retail professionals in more than 70,000 store locations across North America, Natural Insight® is a leading provider of a cloud-based workforce management platform that aligns retailers, merchandisers and product companies with mobile teams in stores. Visit

Media Contacts:Matt Howard
Vice President, Sales and Marketing
(800) 961-5203

BA Insight Awarded 2013 Trend-Setting Product by KMWorld

Unified Information Access Provider Recognized for Innovation for the Fourth-Consecutive Year

Boston, MA – September 11, 2013BA Insight announced today that it has been selected for the Trend-Setting Product of 2013 award by KMWorld magazine for the fourth-consecutive year. BA Insight’s Knowledge Integration Platform enables organizations such as Accenture, Exxon Mobile, and Pfizer to deploy powerful search-driven software applications rapidly, at a fraction of the cost, time, and risk of traditional alternatives.

“We are delighted to receive this recognition from KMWorld and it is a direct result of our continuing success with our customers,” said BA Insight’s Chief Technology Officer, Jeff Fried. “In the last year we’ve grown our portfolio of connectors, added powerful metadata generation, released our SearchParts toolkit, and made all of our software work well with SharePoint 2013. We’re proud to have created an award winning platform that connects to content wherever it lies, enriches it for great findability, and then presents it in a compelling unified view.”

Published annually for the past ten years, KMWorld’s Trend-Setting Products are assessed by a panel, which consists of editorial colleagues, analysts, system integrators, vendors themselves, line of business managers and users. All products selected demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies, especially their customers. The full list is available in an article posted online at

“BA Insight’s products were selected by the panel because it demonstrates thoughtful, well-reasoned innovation and execution for the most important constituency of them all: the customer,” said Hugh McKellar, KMWorld Editor-in-Chief.


About BA Insight

BA Insight enables organizations to deploy powerful search-driven applications rapidly, at a fraction of the cost, time, and risk of traditional alternatives. The BAI Knowledge Integration Platform provides automatic classification and metadata generation, to help bring context to information, connectivity to a wide variety of content systems, provide unified view of all knowledge assets, and deep and broad set of capabilities that enable development of very rich user experiences when searching for knowledge or experts with knowledge. KIP helps turn enterprise search engines into knowledge engines by getting the right information to the right people at the right time. It can work as a comprehensive solution or be implemented with a phased approach to meet the growing needs of your organization. We serve visionary organizations like Accenture, Australia Department of Defence, Bayer, Exxon Mobil, Ford Motor Company, Franklin Templeton, Green Mountain Coffee, Harvard University, Pfizer, Rio Tinto, The Procter & Gamble Company, U.S. Army, and the U.S. Department of Veterans Affairs helping them surpass their expectations.

Knowledge Strategies for Better Collaboration Article Published in Peer-to-Peer Magazine

September 10, 2013 — BA Insight’s Chief Technology Officer, Jeff Fried, authored an article in the International Legal Technology Association’s quarterly magazine, Peer-to-Peer.

In this article, Jeff discusses how technology has altered the way professionals collaborate, and provides best practices for law firms to adapt to this new era by leveraging information with search-driven technologies.

This is a great thought leadership piece that demonstrates how BA Insight is redefining search to improve enterprise efficiencies and empower knowledge workers.

Click here to view online; Tweet and share the link @bainsight, @jefffried, #ILTANet.

Workplace and Natural Insight Announce Strategic Partnership

Partnership Will Deliver New Efficiencies in Workforce Management

Chicago, IL and Sterling, VA (August 6, 2013)—Workplace, an industry leader in cloud-based workforce management software, and Natural Insight, a private retail technology company providing retail task management solutions, today announced they have entered into a strategic partnership that jointly delivers powerful new workforce efficiencies for store operations. The partnership was officially announced by Workplace CEO, Barney Quinn, and Natural Insight President and CEO, Stefan T. Midford.

Workplace is now able to provide current and prospective clients Natural Insight’s task management software in conjunction with its own cloud-based workforce Natural Insight CEO Stefan Midford & Workplace CEO Barney Quinnmanagement software. Similarly, Natural Insight will now offer Workplace Online, the cloud-based workforce management and labor forecasting solution. This partnership provides retailers with access to a new integrated suite of premium workforce management solutions, each of which would prove beneficial to retailers that want to use state-of-the-art cloud based solutions to increase efficiency, lower costs and most importantly improve customer loyalty and increase sales.

“This is an especially exciting and important partnership for Workplace,” said Workplace CEO, Barney Quinn. “The similarities between our two companies are significant and by combining our innovative Workplace Online solution with their excellent task management solution, we can further support our clients looking for cost-effective solutions on the WFM front. There’s natural synergy between the product offerings of each company and we fully anticipate this partnership will generate significant cross-selling opportunities for both Workplace and Natural Insight, while providing significant benefits to our customers.”

Stefan Midford, Natural Insight President and CEO, related that “this partnership is a classic example of how the joining of two best-of-breed solutions creates exponential benefits to customers. For the first time, retail store operations have the opportunity to access a comprehensive and progressive technology solution that results in immediate savings and newfound efficiencies.”

Workplace Online is a cloud-based workforce management software solution, designed to enable retailers to forecast labor demand based on KPIs such as traffic and point-of-sale data. The forecast is used to produce optimized schedules that meet forecasted labor demand. With Workplace Online, retailers can be sure they have the right associates in the right place at the right time to maximize customer service and sales.

Natural Insight’s task management software enables retail managers to track ongoing projects and view real-time status updates across their organizations. With Natural Insight, retailers can improve store communication, gather task data (including photos for visual verification) and focus on addressing the exceptions, instead of continually contacting stores for a status.

About Workplace Systems

Workplace is the leading supplier of workforce management solutions in the cloud. With over 26 years’ experience in scheduling, forecasting and time and attendance, it is dedicated to making its clients’ workforces simpler to manage. Workplace’s cloud-based solutions enable organizations to create competitive advantage through improved productivity, visibility and control of costs, sales growth, more engaged associates and better customer service. Workplace’s rapid implementation approach combined with its industry expertise and highly intuitive cloud-based solutions delivers a faster return on investment to its clients. With offices in the US, UK and Australia, Workplace clients include: Rite Aid, H&M, Next, Subway, Coral, Chelmsford Star Co-op, Metro Group, Wickes, Wireless Vision and World Duty Free. For more information please visit:

About Natural Insight

Natural Insight is a private retail technology company with an innovative, cloud-based platform that significantly improves sales, reduces overhead and provides real-time workforce activity feedback that motivates high performance. The solution improves an organization’s ability to make superior business decisions and provides real-time task management capabilities with extensive tools for workforce communication and remote data collection. Natural Insight customers experience rapid work verification, improved accountability and increased accuracy that empowers managers to coordinate the activities of a larger number of workers with significantly less effort. Visit




Workplace- Kate Pitney                                                      Natural Insight – Rich Moore
Southard Communications                                               Rich Moore Inc.                                           
(212) 777-2220                                                                    (703) 999-8141


David C. Oxley Joins TB Biosciences Board of Directors

Bethlehem, PA – August 1, 2013 – TB Biosciences, Inc., an early stage medical diagnostics company located in Bethlehem, PA, announced that David C. Oxley has been named to TB Biosciences’ Board of Directors.

Mr. Oxley currently serves as Vice President of Emerging Markets Sales for Cytori Therapeutics (NASDAQ: CYTX), a public company engaged in the development, manufacture, and sale of medical technologies to enable the practice of regenerative medicine. Mr. Oxley’s responsibilities include establishing Cytori subsidiaries and commercial sales and distribution activities across Latin America, Africa, India, Thailand, Malaysia, Australia and New Zealand.

Prior to Cytori, Mr. Oxley served as Executive Vice President of Worldwide Sales & Marketing for the Point-of-Care Division for Trinity Biotech plc (NASDAQ: TRIB), a public company specializing in the development, manufacture and marketing of clinical diagnostic products.

Prior to his service at Trinity Biotech, Mr. Oxley served as head of government affairs at OraSure Technologies (NASDAQ: OSUR). During his service at OraSure, Mr. Oxley secured multiple bulk purchase agreements from the U.S. Department of Health and Human Services, secured World Health Organization approval of OraQuick, and secured inclusion of OraQuick on the President’s Emergency Plan for AIDS Relief bulk procurement list. Prior still, Mr. Oxley had a combined twelve years in leadership positions, including healthcare investment banking, healthcare advocacy and lobbying for a Washington, D.C. law firm, and healthcare policy work for a member of the United States House of Representatives.

In concert with his corporate experiences, Mr. Oxley served in professional and not-for-profit entities including delegate of the Private Sector Delegation to the Board of the Global Fund to Fight HIV, TB & Malaria, and outside director on the Board of the Children’s AIDS Fund.

Mr. Oxley earned a BS in History from Portland State University in Oregon and an MS in Government from Johns Hopkins University in Maryland.

“We are extremely pleased to have David join the TB Biosciences’ board,” said Sam Niedbala, Ph.D., CEO and co-founder of TB Biosciences. “As the Company works to develop a rapid point-of-care tuberculosis test that meets performance standards around the world, we are confident that David’s expertise and experience in developing and commercializing point-of-care diagnostic tests will be a valuable addition to our board,”

In addition to Mr. Oxley, TB Biosciences’ board of directors consist of Dr. Niedbala and Mike Gausling, Managing Partner with Originate Ventures, a venture capital investment firm.

About TB Biosciences

TB Biosciences, Inc. is an early stage development medical diagnostics company founded in June 2013 to develop a rapid point-of-care tuberculosis test that meets performance standards around the world. The goal of TB Biosciences is to commercialize a simple to operate and use tuberculosis test that replaces the 125 year old sputum smear test. The Company is using an array of patented peptides developed and exclusively licensed from the NYU School of Medicine. To learn more, visit

# # #


Sam Niedbala, CEO

TB Biosciences, Inc.

T: 800-822-9923 Ext. 1

TB Biosciences, Inc. Closes $1.5 Million in Series A Financing

Proceeds to Develop a Novel Point-of-Care Diagnostic Test for Active Tuberculosis

 Bethlehem, Pa – July 18, 2013 – Tuberculosis has been all but eradicated in the United States, yet is a massive killer worldwide, especially in developing countries. Currently, over 90 million sputum tests are conducted annually. The sputum test is less than 50% accurate and unable to diagnose many with active tuberculosis. With results no better than a coin toss, the World Health Organization (WHO) in 2011 recommended the use of ALL existing serological tests be discontinued. “The goal of TB Biosciences is to develop an accurate, easy to use, affordable, rapid point-of-care test to detect active tuberculosis and replace the unreliable sputum smear,” said Sam Niedbala, Ph.D., CEO and co-founder of TB Biosciences.

TB Biosciences, Inc., a development-stage company, announced today that it secured $1.5 million in Series A financing. The funding was led by Originate Ventures and included Ben Franklin Technology Partners of Northeastern Pennsylvania and the NYU Innovation Venture Fund. Together with recent funding from the National Institute of Health, (NIH), total new funds available for the project are in excess of $2.5 million. The funding will be used to support product development and clinical trials.

Dr. Niedbala continues, “TB Biosciences uses key peptides to detect antibodies in patients with active tuberculosis derived from the genome of the tuberculosis organism, thus offering a completely new approach to testing. Careful screening of expressed proteins has unlocked a powerful library of critical peptides, which will enable the Company to target those with active tuberculosis in children, adults and those co-infected with HIV. Preliminary performance data using samples from endemic countries has resulted in sensitivity greater than 90%. This novel approach was developed over the past 20 years at New York University School of Medicine under the scientific leadership of Suman Laal, Ph.D.”

“Sam Niedbala was a co-founder and the Chief Science Officer at OraSure Technologies (NASDAQ:OSUR) during the time that OraSure commercialized the first FDA-approved rapid, oral fluid and blood HIV test. He has extensive experience developing rapid infectious disease tests, and I believe that we have a unique opportunity under his leadership to revolutionize the way tuberculosis testing is done in the future,” stated Mike Gausling, Managing Partner at Originate Ventures. “Sam is assembling a world-class team to commercialize the technology, and Originate Ventures is excited to help TB Biosciences deliver that promise.”

“The early sensitivity and specificity data in the lab has demonstrated that TB Biosciences’ tuberculosis test is expected to meet or exceed consensus targets for sensitivity and specificity once the test is optimized. This would be a major breakthrough in tuberculosis testing and could go a long way to saving many lives each year,” says Frank Rimalovski, Executive Director of the NYU Innovation Venture Fund.

“The product development efforts for the tuberculosis test will occur in Bethlehem, Pa, and we are excited to be investors in TB Biosciences under Sam’s leadership,” stated Chad Paul, President and Chief Executive Officer of the Ben Franklin Technology Partners of Northeastern Pennsylvania. “Over the past 20 years, Sam Niedbala and Mike Gausling have created a proven track record of building a Russell 2000 company from scratch starting in our business incubator in 1988. The opportunity to invest in TB Biosciences is a terrific opportunity for us and for our global community.”

About TB Biosciences

TB Biosciences, Inc. is an early stage development medical diagnostics company founded in June 2013 to develop a rapid point-of-care tuberculosis test that meets performance standards around the world. The goal of TB Biosciences is to commercialize a simple to operate and use tuberculosis test that replaces the 125 year old sputum smear test. The Company is using an array of patented peptides developed and exclusively licensed from the NYU School of Medicine. To learn more, visit

About Originate Ventures

Originate Ventures is a venture capital investment firm, targeting early stage product and services companies located in Pennsylvania and the Mid-Atlantic region. The firm focuses on opportunities with medical devices, healthcare, consumer, information technology, Web-based and commercial products. Operating with an entrepreneurial spirit and vision, Originate’s investments range in size from $500,000 to $4,000,000. For more information, visit

About NYU Innovation Venture Fund

The NYU Innovation Venture Fund is a $20 million seed stage venture capital fund created in 2010 to invest in startups founded by, and/or commercializing technologies developed by NYU students, faculty and researchers. For more information, visit

About the Ben Franklin Technology Partners of Northeastern Pennsylvania

The Ben Franklin Technology Partners of Northeastern Pennsylvania creates and retains highly paid, sustainable jobs by linking early-stage technology-based firms and established manufacturers with experts, universities, funding, and other resources to help them prosper through innovation. The Ben Franklin Technology Partners has returned $3.60 to the Pennsylvania treasury for every $1.00 invested in the program. It is part of an award-winning, four-center economic development initiative of the Pennsylvania Department of Community and Economic Development, and is funded by the Ben Franklin Technology Development Authority. For more information, visit

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R. Sam Niedbala, Ph.D.
Chief Executive Officer
TB Biosciences, Inc.
T: 800-822-9923  Ext. 1

Natural Insight Integrates iPad® Mini’s to Create Innovative Retail Field Service Solution for MCG

Deployed Workforce Management Technology Provides Significant Rise in Customer Service Levels for #1 Provider of In-Store Merchandising Services

STERLING, VA, July 17, 2013 — Natural Insight®, a private retail technology company engaged in workforce management, today announced the delivery of an innovative retail field service solution to MCG that fully integrates the iPad mini. The solution provides MCG with new capabilities that speed management reporting, accountability of field assignments and most importantly, staff productivity increases which will result in quicker and more productive reporting.In a project that began with MCG’s objective of extending and optimizing their level of  performance in both field and customer service, Natural Insight has delivered a complete integrated mobile solution that allows MCG’s staff of thousands to receive and report information – including plan-o-grams, surveys, photos and videos – more effectively .  This newly implemented productivity is a direct result of adopting a field service technology platform and dedicated devices that are recognized as reliable, easy-to-use and provide visual verification of work assignments through real-time photo features, in-store reporting and consumer engagement.

To meet MCG’s needs, Natural Insight optimized iPad mini’s, configured and shipped them as a ready-to-use solution powered by one of the retail industry’s most recognized workforce management platforms.

“Our integrated mobility program allows companies to deal with one provider who is responsible for ensuring the new equipment is set up correctly and ready to work. We are able to quickly get the devices into the field so our clients can better service their customers and spend more time with field staff,” said Stefan Midford, CEO of Natural Insight.

David J. Katz, SVP & CMO for MCG and its parent company, related, “this deployment was completely turnkey. Natural Insight handled everything and our new iPad mini’s were set up and shipped to our team for immediate use. Natural Insight is an important MCG technology and solutions partner, allowing us to focus upon providing extraordinary consumer and retailer engagement rather than upon technology.”

Natural Insight, with its cloud workforce management platform, partners with companies such as Apple® and AirWatch® to deliver robust and integrated mobile solutions applauded by field workers for simplicity and reliability.  In addition, the efficiency of these proven technologies allow for compelling pricing as adoption rises.  Natural Insight experienced a doubling of mobile transactions in the past year.

About Natural Insight

Natural Insight is a private retail technology company with outstanding user loyalty to the product.  The company’s innovative, cloud-based platform  significantly improves sales, reduces overhead and provides real-time workforce activity feedback that motivates high performance.  Through an integrated suite of solutions focused on scheduling, task management, analytics and timekeeping, large numbers of workers are empowered to complete assignments with significantly less effort.  Providing services across a broad cross-section of the retail industry, Natural Insight is used by major retailers and servicing companies to improve execution and manage in-store merchandising, assisted sales, magazine and book distribution, product demos, and store audits.  Visit

About MCG As the #1 provider of in-store, merchandising services for general merchandise retail stores and suppliers, MCG generates success for brands and retailers at point-of-sale. MCG keeps fixtures filled, demonstrates products to consumers and store personnel, provides real-time market intelligence and reporting, enhances consumer engagement and increases sales. MCG’s success in-store is delivered by a network of  over 3,700 employees who live within 10 miles of every major shopping mall and department store in the United States providing a competitive advantage at over 10,000 retail locations nationwide. More information is available at  MCG is a division of Randa Accessories, the world’s largest men’s accessories company,

iPad and iPad mini are registered trademarks of Apple, Inc.
AirWatch is a registered trademark of AirWatch, LLC

# # #

Media Contact:
Stefan Midford, President & CEO
Natural Insight

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