MOVISTA ACQUIRES NATURAL INSIGHT, CREATING CLEAR LEADER IN RETAIL EXECUTION AND WORKFORCE MANAGEMENT TECHNOLOGY

Retail technology leaders join forces on a mission to save brick-and-mortar by improving customer experience through flawless in-store execution

BENTONVILLE, Ark. and Sterling, Va. – October 21, 2019 – Movista Inc., provider of the leading advanced, mobile-first retail execution and workforce management platform, announced today the acquisition of Natural Insight, a retail technology provider and its largest competitor. The milestone move, backed by New York-based private equity firm Level Equity, brings together two of the largest domain leaders in retail execution technology to greatly consolidate the marketplace.

The continued rise of e-commerce giants has placed brick-and-mortar retailers under tremendous pressure to provide superior in-store experiences in order to remain competitive. This includes ensuring that shelves are fully stocked and displays are uniform across multiple locations. As retailers navigate a market experiencing seismic shifts that many market watchers say threaten the very existence of the brick-and-mortar experience, the costs tied to underperformance are steep.

In fact, IHL recently estimated that out-of-stock items resulted in $144B in lost revenue for U.S. retailers and brands in 2018 alone. To help retailers, brands and service providers perfect their in-store execution, Movista and Natural Insight together bring to market innovative and intuitive solutions that address new and evolving challenges presented by retail’s changing landscape.

“In today’s rapidly evolving retail environment, customer experience is critical. Physical stores have to look great, and products have to be where expected,” said Stan Zylowski, co-founder and CEO of Movista. “Stefan and his team at Natural Insight share our passion for value delivery and customer-focused innovation. Our technologies ensure the shopper finds what they want, when they want, where they want. Together, we will lead the way to a more mobile, agile and collaborative retail environment that delivers tangible, measurable returns for our customers.”

For more than ten years, both Movista and Natural Insight have provided tech-forward solutions to retailers, manufacturers and service companies with field teams seeking to drive operational efficiency and stabilize sales. As two industry powerhouses, Movista and Natural Insight have facilitated the successful completion of more than 63 million work assignments around the world by more than 100,000 workers combined.

“Natural Insight has been proudly supporting the retail ecosystem for more than 10 years,” said Stefan Midford, president and CEO of Natural Insight and newly appointed chief customer officer at Movista. “As we look to our next phase of growth, joining forces with Movista will ensure our customers around the world have the tools they need to stay ahead of a constantly evolving retail landscape. I’m excited for what the future holds and tackling retail’s biggest challenges together.”

Movista and Natural Insight will continue to support customers and maintain their respective platforms. As part of the transaction, Movista will also own a majority stake of Natural Insight’s Capango brand. Powered by Natural Insight, Capango is a mobile retail job matching platform that connects job seekers with rewarding opportunities without resumes. Capango will play a pivotal role as Movista seeks to address the rise of the “gig” economy and the need for on demand labor.

About Movista

Founded in 2010, Movista Inc. is a software-as-a-service (SaaS) company that provides the industry’s leading mobile-first retail execution and workforce management platform, ONE by Movista. The enterprise platform replaces or integrates a multitude of disparate systems into one user-friendly, mobile interface. Behind the simple end-user experience are robust features that encompass scheduling, tasking, project management, file sharing, training, ordering, returns, routing, time keeping, expenses, mileage and much more. Movista serves all stakeholders in the retail ecosystem including brands, retailers and service providers. To learn more about Movista, visit https://movista.com/ and follow on Twitter @MovistaOne.

About Natural Insight 

Founded in 2009, Natural Insight provides a cloud-based advanced retail execution and workforce management platform for consumer brands, retailers and merchandising and marketing agencies. With Natural Insight, all players across the retail ecosystem are empowered to improve in-store experience, grow sales, increase ROI of distributed workforce and capture and report on field data to power continuous improvement. Natural Insight is headquartered in Sterling, Va., with multiple international offices. To learn more about Natural Insight, visit https://www.naturalinsight.com/ and follow on Twitter @naturalinsight

Natural Insight Mobile App Reinvents Retail Merchandising and Field Marketing

New WorkTrak App Simplifies Work for Hourly Employees with Android and iOS Devices

STERLING, VA – December 3, 2015 – Natural Insight, a leading provider of cloud-based Workforce Management Software for retail merchandising and field marketing, announced today the availability of WorkTrak, a new Mobile App for Android™ and iOS® devices. The new native application leverages Natural Insight’s already best-in-class HTML5 architecture and delivers a rich user experience that simplifies scheduling, time keeping, task management, photo capture, and data reporting for more than 80,000 hourly workers executing merchandising and marketing programs across the entire retail ecosystem.

“Throughout our history we’ve been dedicated to making hourly and mobile work easier for both employers and employees,” said Stefan Midford, CEO of Natural Insight.  “Today, we’re taking a big step forward by injecting new level of mobile productivity into our platform that gives customers the flexibility to choose between a world-class web solution that works on any device in any browser – or, a native application that enables rich user experiences on Android and iOS devices.”

“Retail field operations are critical to our business and that’s why we partner with Natural Insight to schedule staff, capture time and attendance, collect data, and measure operational results in real time,” said Mike Skinner, Chief Technology Officer of ActionLink. “And now, with WorkTrak, our users will have the added benefit of a native application experience.”

The Best of Both Worlds:

Natural Insight has been a long time innovator in delivering HTML5 and BYOD-friendly mobile productivity solutions that work seamlessly on any browser and any device.  Now, with the introduction of WorkTrak, Natural Insight is extending its HTML5 innovation to include a native application experience for workers equipped with Android and iOS devices.

Architecture Summary:

WorkTrak extends and enhances Natural Insight’s existing web architecture by delivering a native wrapper experience that presents the user with identical capabilities otherwise available in a web browser experience.  Therefore, the end-user experience is familiar and comfortable, and yet it harnesses the power of the device-side services to enhance off-line functionality and large volume photo capture.

Native Features:

  • Enhanced media handling
  • No limits on media size capture and upload
  • Access to native camera functionality (editing, cropping, rotating)
  • Validate device location at defined intervals during active shifts
  • Configurable by project, and integrated into exception reporting

About Natural Insight
Supporting 80,000 skilled retail professionals in more than 120,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.

Media Contacts:
Matt Howard
VP, Sales & Marketing
mhoward@naturalinsight.com

FUSE Marketing Group Inc. Selects Natural Insight for Hourly Workforce Management

Leading experiential marketing agency leverages Natural Insight for scheduling, time keeping, field communications, task management, and reporting

WASHINGTON, DC/TORONTO, CANADA – November 17, 2015 – Natural Insight announced today that FUSE Marketing Group Inc. (www.fusemg.com) has selected its hourly workforce management platform to schedule, manage, and measure hourly and mobile employees responsible for executing field based marketing events.

Founded in 2003, FUSE Marketing Group designs, plans and delivers award winning field marketing events on behalf of brands such as CIBC, Canadian Tire, Cashmere, and Hyundai, among others.

“Brands count on FUSE to design, organize, and execute marketing campaigns that break through the clutter of modern media and connect emotionally with consumers,” said Nicole Gallucci, SVP of Experiential at FUSE. “Our partnership with Natural Insight is all about organizing, scheduling, and managing the talented brand ambassadors who help us deliver memorable events on behalf of our clients.”

“As experiential marketing continues to grow, brands are turning to innovators like FUSE who possess talented pools of people, rigorous processes, and technology services required to execute and measure world-class marketing events,” said Stefan Midford, CEO of Natural Insight. “We’re thrilled that FUSE will be utilizing the Natural Insight platform to organize, schedule, manage, and measure the human labor that is critical to their success.”

About Natural Insight
Supporting 65,000 skilled retail professionals in more than 110,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for staffing firms, merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit www.naturalinsight.com for more information.

About FUSE Marketing Group
FUSE Marketing Group (www.fusemg.com) is a creative brand activation agency.  Passionate about delivering strategic, innovative and effective marketing solutions, FUSE is a marketing services company with a proven track record as a valued partner to a roster of leading Canadian clients.  Working in a climate of true collaboration and creativity, these partnerships drive sales, build brands and grow businesses.  To learn more about FUSE Marketing Group, visit www.fusemg.com or www.facebook.com/FUSEmg and on Twitter @fusemg.

For more information or to schedule an interview with FUSE Marketing Group please contact Susan Willemsen at The Siren Group Inc.  Tel:  416-461-5270 or e-mail: susan@thesirengroup.com.

Media Contacts:
Matt Howard
VP, Sales & Marketing
mhoward@naturalinsight.com

Footprint Retail Services Selects Natural Insight Workforce Management Software

Cloud Software Simplifies Labor Management for America’s Premier In-Store Service Provider

STERLING, VA, August 27, 2015 – Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Footprint Retail Services, America’s premier provider of retail merchandising, installation and remodel services, has selected Natural Insight for end-to-end labor management.

Founded in 1990, Footprint Retail Services performs best-in-class sales, merchandising, installation, logistics and remodel services in retail stores across the United States.

“We’ve been leaders in the retail services business for many years and our sole mission is to deliver perfect in-store execution on behalf of our brands and retail customers.” said Bill McKenna, Chairman of Footprint Retail Services.  “Natural Insight has a deep understanding of our industry and we selected their technology platform because it provides us with a uniquely integrated workforce management system that helps us deliver on behalf of our clients.”

“Footprint Retail Services is a long time leader in the retail merchandising and field marketing industry and we share their commitment to perfect in-store execution,” said, Stefan Midford, President and CEO of Natural Insight. “We’re honored to be selected as their technology partner and we look forward to supporting them as they continue to grow.”

About Natural Insight
Supporting 65,000 skilled retail professionals in more than 95,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.

About Footprint Retail Services

Footprint Retail Services provides merchandising, installation, remodel, logistics and related marketing services on behalf of major retailers and brand marketers in North America. The company is privately held and headquartered in Lisle, IL. Visit http://www.footprintretailservices.com/ for more information.

Media Contacts:
Matt Howard
VP, Sales & Marketing
mhoward@naturalinsight.com

REL Field Marketing Selects Natural Insight for Workforce Management

Industry Leaders Combine to Deliver Superior Field Marketing Results

STERLING, VA, July 7, 2015 – Natural Insight, a global leader in enterprise workforce management for retail merchandising and field marketing announced today that REL Field Marketing has deployed Natural Insight to help simplify the management of its 700 person mobile workforce.

Awarded the prestigious title of “Agency of the Year” for three consecutive years by the FM&BE, REL is the United Kingdom’s premier field marketing agency representing the world’s greatest brands in retail locations across the country.
“We don’t make soft drinks, chocolate bars, beer or consumer goods; our product is our amazing people who creatively and authentically represent the brands that manufacture these goods,” said Stephen Gordon, joint Managing Director at REL. “It’s really very simple; we partnered with Natural Insight because their technology platform provides us with a fully integrated solution to maximize our people’s productivity on behalf of our clients.”
“No matter how you slice it, field marketing and retail merchandising are people oriented businesses where great results are driven by great execution,” said Stefan Midford, CEO of Natural Insight.  “REL’s amazing people and their unwavering dedication to client success embody this simple truth and we’re honored to serve as their workforce management partner as they continue to grow their business.”


About Natural Insight

Supporting 65,000 skilled retail professionals in more than 110,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.

About REL Field Marketing

REL is one of the leading field marketing agencies in the UK, supporting retailers and manufacturers to unlock their potential at the point of purchase.  REL works with its customers to drive sales through outsourced field sales solutions, direct customer interaction, retailer education and customer experience measurement.  REL is an award winning agency that has held the prestigious FM&BE Agency of the Year title for an unprecedented three years.  It has also been named by Great Place to Work® as one of the Best Workplaces of 2015, ranked fifth 5th in the UK large category and 12th across Europe.

Local Community Leader Selected to Attend National Security Forum

Natural Insight, has received and accepted a personal invitation from the Secretary of the Air Force to attend the 62nd annual National Security Forum at the Air War College, Maxwell Air Force Base, Alabama. The purpose of NSF is to expose influential citizens to senior U.S. and international officers and civilian equivalents in order to engage each other’s ideas and perspectives on Air Force, national and international security issues.

During the week of May 5-7, approximately 150 civilian leaders in business, educations and government from all over the U.S. will meet with senior military leaders to explore current and future national security issues facing our nation. The NSF provides a great opportunity for an open and candid exchange of ideas among these guests, senior military and civilian leaders, and Air War College students. Natural Insight’s president and CEO, Stefan Midford will attend lectures, meet in seminars for in-depth discussions and participate in social events.

The Air War College is the senior professional development school in the Air Force officer education system as a part of Air University. AWC educates selected senior officers to lead at the strategic level in the employment of air and space forces. The AWC curriculum focuses on coalition warfighting and national security issues, with emphasis on the effective employment of aerospace forces in joint and combined combat operations.

Air University is a major component of Air Education and Training Command and the intellectual and leadership center of the Air Force. Air University’s eight colleges and schools provide the full spectrum of Air Force education, from pre-commissioning to the highest levels of professional military education, including degree granting and professional continuing education for officers, enlisted and civilian personnel throughout their careers.

For more information on Air University and Air War College, visit www.au.af.mil.

About Natural Insight 
Supporting 60,000 skilled professionals in more than 110,000 locations worldwide, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit http://www.naturalinsight.com.

Natural Insight Announces Record Quarterly Growth and Opening of New R&D Facility in Romania

Natural Insight, a leader in enterprise cloud applications for the retail merchandising and field marketing industry, today announced record quarterly operating results as well as the opening of a new research and development facility in Romania.  The announcement, made at the WARES 2015 Retail Merchandising and Marketing Conference (RMMC) in Las Vegas, Nevada, not only extends a series of company growth milestones, but accelerates and complements existing R&D facilities in Sterling, VA and design team in Montreal, Quebec.

Following record results last year, Natural Insight momentum continues with record first quarter operating results in 2015.  In the last 90 days alone, Natural Insight’s cloud-based labor automation platform has helped retail merchandisers and field-marketing organizations successfully schedule and complete over 1.3 million work assignments and capture 38 million points of execution data, including 1.4 million photos.  Moreover, Natural Insight now supports more than 60,000 workers in 5 languages across 25 countries, and enables consistent and high quality execution in merchandising, product distribution, marketing and specialty retail operations.

“Simply stated, our momentum is strong and our business continues to grow because our software platform is delivering great value to our customers through superior retail merchandising and field marketing results,” said Stefan Midford, CEO at Natural Insight.  “While we’re encouraged by our progress, we’re far from complacent – we continue to invest for innovation and service to expand customer success.”

Visit booth #3 for a full demonstration of the Natural Insight workforce management platform.

About Natural Insight 
Supporting 60,000 skilled professionals in more than 110,000 locations worldwide, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit http://www.naturalinsight.com.

Future Retail Professional Scholarship Awarded by Natural Insight

Today, Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing, awarded Lauren Wellenstein, a student at University of Wisconsin – Madison, a $1,000 scholarship.

Developed in conjunction with the Kohl’s Center for Retail at the University of Wisconsin – Madison, the Natural Insight Future Retail Professional Scholarship program provided funding for four finalists to attend the annual Retail Merchandising and Marketing Conference hosted by the World Alliance for Retail Excellence and Standards in Las Vegas, NV.

The runner-up finalists were Kelly McCamley, Lauren Freedman, and Morgan Loomis.

The winner, Lauren Wellenstein, was formally recognized at the WARES annual gala on Sunday night. A student of University of Wisconsin, Lauren is studying Consumer Affairs and Communication Arts.

“We are excited to recognize all four finalist as future retail industry leaders” said Stefan Midford, President and CEO of Natural Insight. “All of them, and especially Lauren our winner, have demonstrated an ability and a desire to innovate within the retail industry and we’re pleased to enable their attendance at the RMMC and help further their education.”

Jerry O’Brien, Director of the Kohl’s Center for Retail Excellence at the University of Wisconsin said, “This opportunity has been invaluable to these students. They have been able to make connections with industry professionals and gain real life experiences which will help launch their careers once they graduate.”

About Natural Insight 
Supporting 60,000 skilled professionals in more than 110,000 locations worldwide, Natural Insight is a leading provider of cloud-based workforce management software to merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto, Canada and Birmingham, England. Visit http://www.naturalinsight.com.

About University of Wisconsin-Madison, Kohl’s Center for Retailing
Our mission is to nurture a synergistic relationship between the retail industry, its partners, and the world-class faculty, staff, and students at the University of Wisconsin-Madison. This relationship is to be built on the highest ethical standards and dedicated to improving the lives of consumers, productivity of the industry, and elevating the status of retail by fueling innovation and competition in the market place.

About World Alliance for Retail Excellence & Standards 
World Alliance for Retail Excellence & Standards (WARES) is an alliance of at-retail companies committed to delivering exceptional sales, marketing and service support to B2C manufacturers and retailers across all channels and countries. Its members are retailers, manufacturers, distributors/wholesalers, food and non-food brokers, retail service providers and support service providers working collaboratively in the retail space.

Natural Insight Concludes 4th Annual User Conference

Each spring Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing, invites its valued customers, potential clients, and strategic partners to its annual user conference.

This year more than 30 Natural Insight customers traveled to Washington DC to learn about current products, future development plans, as well as network with their peers in the merchandising, field marketing and specialty retail industries. For 2015, Natural Insight chose the theme, “Become Insightful,” to emphasize the opportunity to learn best practices from various companies operating across the retail ecosystem.

The conference featured keynotes from LEGO’s Chris Herb, Director of National Merchandising, and Sahir Anand, Principal Analyst and Vice President at EKN Research, and included numerous presentations and panel discussions featuring experiences and observations from existing customers. Moreover, attendees were presented an in-depth look at Natural Insight’s existing capabilities and future development plans, and had on-site access to over 20 Natural Insight staff members (including the Senior Leadership Team) that were all available to answer questions and demo products.

“This year we experienced our highest attendance ever, and we’re thrilled to have so many customers and industry experts sharing their wisdom and experience and learning about our products and future strategies,” said Stefan Midford, CEO of Natural Insight. “We were especially enthusiastic to share our road map plan for digging deeper into retail execution data for purposes of making better business decisions in real time.”

“The retail labor model is rapidly changing and success requires an efficient blend of store associates, product merchandisers, third-party servicing representatives and even crowd sourced labor,” said EKN’s Sahir Anand. “The innovative software developed by Natural Insight reflects a deep understanding of this dynamic, and their conference fostered an honest and productive conversation on the challenges and emerging opportunities facing companies operating in the retail ecosystem.”

About Natural Insight
Supporting 60,000 skilled retail professionals in more than 95,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.

Signature Retail Services Selects Natural Insight for End-to-End Workforce Management

Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing announced today that Signature Retail Services, a national provider of retail merchandising and construction services, has selected Natural Insight for end-to-end labor management.

Founded in 1991 as a regional manufacturer’s rep and service firm, Signature Retail Services has grown to more than 1,000 employees performing best-in-class sales, merchandising, logistics and construction services in more than 3,500 stores across the United States.

“Our sole mission is to support our customers with superior retail merchandising and construction services combined with continuous process improvements, innovative technology, and rich data reporting,” said Dan Perry, President of Signature Retail Services.  “We partnered with Natural Insight because their technology platform provides us with the integrated workforce management capabilities that we need to continue to grow and deliver on our mission.”

“Signature Retail Services is a well known and proven leader in the retail merchandising industry and we share their passion for customer service and excellence in retail operations,” said, Stefan Midford, president and CEO of Natural Insight. “We’re honored to be selected as their technology partner and we look forward to supporting them as they continue to grow.”

About Natural Insight
Supporting 60,000 skilled retail professionals in more than 95,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit www.naturalinsight.com for more information.

About Signature Retail Services

Signature Retail Services provides best-in-class retail sales, merchandising, logistics and construction services to leading brands and retailers across all 50 states in the U.S.  Signature Retail Services is privately held and headquartered in Aurora, IL. Visit http://www.sigretail.com for more information.

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