Brand-Driven Growth

Originate Ventures - Entrepreneurs Investing in Entrepreneurs

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Brand-Driven Growth

We believe building strong brands is essential to our investment strategy.
We strongly believe that strong brands are the cornerstone for lowering the risk profile for our products and in most cases, should result in higher sales growth and better margins than traditional business plan modeling.

It is well accepted that stronger brands create customers who:

are more loyal
will pay a higher price premium
are willing to personally endorse/advocate
provide future growth opportunities

Brands are the cornerstone for lower risk & higher margin growth.


Investment Criteria

Business Plan Template


Entrepreneurs Series

Brand Building

Reference Materials

RollStream and Natural Insight Partner to Provide New Supply Chain Management and Execution Capabilities... View More

Rhapsody Taps RightsFlow for Licensing and Administration Services...View More

ProtonMedia Named "Cool Vendor in the High-Performance Workplace" by Leading Analyst Firm...View More

Former MEDRAD Executive Joins ThermalTherapeutic Systems Board of Directors... View More

Natural Insight Unveils New "GPS Check-In" iPhone App...View More

Matt Bieber Promoted to Principal at Originate Ventures... View More

ReadWrite Enterprise declares 'ProtonMedia the most advanced collaboration environment we have seen in the market'... Click for Link

Natural Insight Community Continues Rapid Growth...

David G. Thomson, Author of Blueprint to a Billion, 7 Essentials to Achieve Exponential Growth, is featured on BusinessWeek.com explaining how to make the 7 Essentials relevant to your business.

Muzak Celebrates 75th Anniversary. Featuring Eric Arnson, a Managing Partner of Originate Ventures, who presented The Difference Music Makes: Building a Brand...

DCIU Selects Nayatek's Datosphere for Integrated Content Archiving & Pro-Active E-Discovery...

ProtonMedia Takes Microsoft Office SharePoint Server to a New Dimension...

ProtonMedia Introduces New Blog...

Natural Insight Announces Merchandising Powerhouse RMP as Newest Client...

RightsFlow Secures Financing to Expand Service Ensuring U.S. Music Copyright Compliance...

Natural Insight Expands Management Team with Saas Veteran Steve Brown...

Natural Insight to Provide Advanced Workforce Management Solution to Ready Set...

Profitable ProtonMedia To Grow With Series A...

Matt Bieber Named to Eastern PA Business Journal's 20 Under Forty...

South49 Solutions Completes Series A Financing...

Ben Franklin Venture Idol in its Third Year...View More

Nayatek Finalizes Asset Acquisition of BrickSimple Further Strengthening its Development & Technology Capabilities...View More

Originate Ventures and Compass Point Receive Innovation Investment…View More

Mike Gausling, wrote a chapter in Aspatore Books' Inside the Minds series…View More