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Brand Building

We believe strongly in Brand Management as a philosophy to organize, resource and grow companies. Below are materials that reflect that philosophy. We encourage you to read and share.







  Hajo Riesenbeck and Jesko Perrey, Authors
 

Strategic Brand Management 
  Kevin Lane Keller, Author
  
 
 
Glen Bressner to join Originate Growth Fund as a Managing Partner… 
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Originate Ventures and Compass Point Receive Innovation Investment… 
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Adhezion Biomedical Completes Series-A Financing… 
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Mike Gausling, wrote a chapter in Aspatore Books' Inside the Minds series… 
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