FSA STORE CLOSES MORE THAN $2 MILLION FINANCING

FSAstore.com Closes More Than $2 Million Financing

Second round financing led by Originate Ventures includes additional investment from previous investors Point Judith Capital and the Lang Fund of Columbia Business School

NEW YORK, Oct. 9, 2012 /PRNewswire/ — FSAstore.com, the only e-commerce site exclusively stocked with Flexible Spending Account (FSA) eligible products and services, closed its second round financing of more than $2 Million. The financing, led by Originate Ventures, includes investment from previous investors Point Judith Capital and Columbia Business School Lang Fund, as well as additional angel investors.

The funding will be used to accelerate sales, marketing and development initiatives, as the company continues to expand to meet growing consumer demand for its products and services. FSAstore.com enables consumers with Flexible Spending Accounts to use their tax-free dollars to purchase more than 6,000 healthcare products and browse hundreds of services directly from the website. FSAstore.com partners directly with FSA Administrators (TPAs) to make a wide range of health products, tools, and services directly available to FSA holders.

“We are thrilled that Originate Ventures, a leading early stage investor in the healthcare sector, is joining our existing investors in our latest financing round, which will provide us with the resources necessary to expand our operations to meet the rapidly growing demand for our products and services,” said Jeremy Miller, FSAstore.com founder and president.

“In just two years FSAstore.com has shown impressive results in the development of its TPA network, new product initiatives such as their prescription service, and strong customer satisfaction and retention,” said Glen Bressner, Managing Partner at Originate Ventures. “We look forward to our partnership and to helping the company build toward the next stage of service to TPAs and consumers.”

“The ability to use FSA tax-free income to purchase thousands of high quality healthcare products and services is a tremendous advantage for consumers and an important opportunity for TPAs to meet plan member needs, especially during tough economic times,” said David Martirano, co-founder & general partner at Point Judith Capital. “FSA Store is ideally positioned to expand operations as interest in this purchasing option continues to expand, and we are committed to their long term success.”

About FSAstore.com

FSAstore.com is the only one-stop-ecommerce site exclusively stocked with FSA eligible products and services, eliminating the guesswork regarding what is reimbursable by an FSA. Consumers who have Flexible Spending Accounts can access more than 6,000 high quality FSA eligible products, in addition to FSA eligible services and much needed information through our FSA Learning Center. FSAstore.com accepts all FSA and major credit cards, offers 24/7 customer service, one-to-two-day turnaround for all orders, and free shipping on orders $50+. In addition there is no need to submit receipts for consumers who purchase products on FSAstore.com using an FSA card.

About Originate Ventures

Originate Ventures is a venture capital investment firm, targeting early stage product and services companies located in Pennsylvania and the Mid-Atlantic region. The firm focuses on opportunities with medical devices, healthcare, consumer, information technology, Web-based and commercial products. Operating with an entrepreneurial spirit and vision, Originate’s investments range in size from $500,000 to $4,000,000.

We believe our brand building techniques and experience uniquely permit us to accelerate growth and reduce additional capital rounds, allowing founding entrepreneurs to retain more ownership. Our almost three decades of experience, in over 60 categories, also allows us to better identify and assist in creating strong brands. Finally, we take pride in being entrepreneurs first, though the partners have strong track records as business owners and management consultants. http://www.originateventures.com.

About Point Judith Capital

Point Judith Capital (PJC) is a leading early stage venture capital firm based in Boston, MA. The firm focuses on three rapidly growing sectors rich with innovation: Clean Technology, Internet Technology, and Healthcare Technology. Building positive and collaborative relationships with portfolio company management, the Point Judith Capital Partners take a hands-on approach to investing. PJC’s investment approach is based on the core belief that with the right capital and support, great entrepreneurs can build market-leading companies. For more information about Point Judith Capital visit www.pointjudithcapital.com.