Ace Hardware Selects BA Insight to Power Next-Generation Search Solution

BA Insight’s Knowledge Integration Platform to Transform Information Access for More Than 4,700 Ace Hardware Stores

BOSTON, Mass. – March 10, 2015– BA Insight announced that Ace Hardware selected its Knowledge Integration Platform to power its next-generation ACENET, a search-driven intranet portal serving independent retailers and employees nationwide. Unified product and content search improves store efficiency, maximizes upsell opportunities and improves customer satisfaction.

The new ACENET, already running in over 3,000 stores, uses the BA Insight Knowledge Integration Platform along with SharePoint 2013 to drive more precise, accurate, and complete search results. Ace Hardware store owners and staff can use a single interface to quickly access product information, real-time inventory, pricing data, and corporate information. The solution surfaces targeted content based on the user’s geographic location, specific store attributes, and unique search preferences.  ACENET is being deployed across the company’s 4,700 independently-owned stores.

“Access to relevant product and inventory information is the lifeline for Ace retailers, and our search has to be the best out there,” stated Scott Heyer, Ace Hardware’s Manager – Store Systems. “BA Insight was a unique choice because of its comprehensive product capabilities and deep expertise with SharePoint and search. ACENET takes advantage of the new Web Content Management (WCM) and search capabilities in SharePoint 2013, brought to life by BA Insight. The new platform has a friendly user interface, great navigation, and an easy-to-use product comparison and shopping cart, allowing us to extend new cross-selling opportunities to Ace retailers.”

“Retail organizations such as Ace Hardware rely on quick and easy access to actionable information to drive sales and customer satisfaction. Ace Hardware’s new search-driven application will help its franchises be more efficient, serve their customers better, and increase revenue,” said Massood Zarrabian, Chief Executive Officer of BA Insight. “We are thrilled that Ace Hardware chose our platform and expertise to rapidly create their next-generation ACENET.”

About Ace Hardware
For 90 years, Ace Hardware has been known as the place with the helpful hardware folks in thousands of neighborhoods across America, providing customers with a more personal kind of helpful. In 2013, Ace ranked “Highest in Customer Satisfaction with Home Improvement Retail Stores, Seven Years in a Row” according to J.D. Power. With more than 4,700 hardware stores locally owned and operated across the globe, Ace is the largest hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace and its subsidiaries currently operate 14 distribution centers in the U.S. and also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, United Arab Emirates. Its retailers’ stores are located in all 50 states, the District of Columbia and approximately 60 countries. For more information on Ace, visit

About BA Insight

BA Insight provides connectivity, classification, and application software that accelerates and future-proofs the implementation of on-premise and cloud-based SharePoint portals, transforming how users find information across the organization.  Our technology enables search engine independence and reduces implementation cost, time, and risk.  Customers leverage our User Experience Engine to help with the creation of knowledge centers along with preview, refinement, and reuse of search results; our Content Classification Engine to increase findability using auto-tagging, metadata generation, and text analytics; and our Content Connectivity Engine to provide secure connectivity to a wide variety of content systems, enabling unified views of all information assets.

We serve organizations of all sizes around the globe including the Australian Government Department of Defence, CA Technologies, Chevron, Deloitte, Ford Motor Company, Green Mountain Coffee Roasters, Pfizer, and Travers Smith.

Visit for more information and follow us at @BAinsight.


Debbie Braunert,
Chief Marketing Officer
E-mail or call 339.933.4060