BA Insight and Content Analyst Partner to Accelerate Insight into High Value Enterprise Content

Partnership Enables Rapid Insight into Disparate, Unstructured Internal Content

Boston, MA and Reston, VA – May 20, 2015 – BA Insight, provider of software that accelerates and future-proofs the creation of SharePoint portals, and Content Analyst Company, developer of market-leading machine learning text analytics software, today announced a strategic partnership that provides the ability to safely access large internal collections of high value, unstructured content for unprecedented insight and discovery within several key vertical industries. Content Analyst’s Cerebrant™ SaaS-based discovery platform, combined with BA Insight’s Content Connectivity software, enables users in health information, energy, financial, and other key verticals to securely connect to the vast repositories of unstructured content that resides in enterprise portals, databases, mailbox and archiving systems, CRM applications, content and collaboration platforms, and more.

Under the terms of the partnership, the companies will collaborate to implement the combined Cerebrant and Content Connectivity solution with organizations looking to securely gain rapid insight across internal content repositories. Interested organizations may contact either BA Insight or Content Analyst for additional details.

“The collaboration between BA Insight and Content Analyst provides global enterprises in key verticals with valuable insight into the unstructured content that exists across their information silos,” said Massood Zarrabian, CEO of BA Insight. “We offer more than 50 pre-built connectors to different content systems including FileNet, Documentum,, Box, Jive, eVault, and Microsoft® Exchange®. This eliminates the need for enterprises to build and maintain indexing connectors on their own, which is challenging and costly.  When combined with Cerebrant from Content Analyst, organizations benefit from more immediate insights into their large amounts of unstructured content.”

“This partnership will allow our customers to leverage BA Insight’s proven Content Connectivity solution and technical expertise to safely and securely add their internal content into the Cerebrant platform. The ability to analyze high-value, internal content along with the industry specific premium content included with Cerebrant will help subject matter experts to effectively find the relevant information required to make fully-informed business decisions and drive competitive advantages,” said Kurt Michel, President and CEO of Content Analyst.  “Organizations today are increasingly challenged by the growing volume of content that exists across the disparate systems within their organizations. The combined offering breaks down the barriers between these disparate systems and allows organizations to apply the power of Cerebrant’s advanced analytics capabilities to derive insights from internal and external unstructured content.”

About BA Insight

BA Insight’s software portfolio accelerates and future-proofs the creation of cloud-based and on-premise SharePoint portals for enterprises, transforming how users find information.  Our software dramatically reduces the time, cost, effort, and risk of implementing SharePoint portals while providing a greatly improved user experience.  Customers use our applications to improve productivity by finding the right information faster using Smart Previews and User-Generated InfoSites; our classification software to increase findability using auto-tagging, metadata generation, and text analytics; and our pre-built connectors and federation to provide secure connectivity to a wide variety of content systems.

We serve organizations of all sizes around the globe including the Australian Government Department of Defence, CA Technologies, Chevron, Deloitte, Ford Motor Company, Keurig Green Mountain, Pfizer, and Travers Smith.  BA Insight is a Microsoft Gold Certified Partner and member of the Microsoft Business-Critical SharePoint Program.

Visit for more information and follow us at @BAinsight.


Debbie Braunert,
Chief Marketing Officer
E-mail or call 339.933.4060