CXM Solutions Fuel Continued Company Growth and Expansion
November 28, 2017
CMC — a leader in customer experience management (CXM) solutions for the consumer credit lending industry — announced today that it has changed its name to Katabat. The name change and rebrand reflect the company’s continued evolution and its strategic path forward. Its broader commitment to innovation and solutions beyond debt management is shaping the future of consumer lending relationships.
“As CMC, we experienced tremendous growth and success. This supported a natural, broader evolution of our products over time. We reached a point where our name felt restrictive and perhaps a bit confusing. Our values and priorities to serve our clients well remain unwavering, but it was time to update our brand,” said Ray Peloso, CEO of Katabat. “Now, through our name change to Katabat, we more clearly convey how our products and solutions meet a more comprehensive set of market needs across global consumer credit lending.”
A katabatic wind is channeled and commanding, conveying power and energy. Katabat’s solutions help bring order to its clients’ fragmented and swirling data and technology infrastructure, helping them move forward confidently with their business agenda.
Launched as a collaboration between technologists and lending industry experts, Katabat was founded in 2006 to bring a unified customer experience management solution to market. The great financial recession spurred particularly high demand for its collections-focused solutions. However, Katabat has throughout its history delivered a diverse set of products built upon its proprietary strategy, workflow, and customer self-service engines. And with powerful built-in compliance controls, Katabat’s platform is a preferred solution for cutting edge CXM execution.
For more information about Katabat, please visit us at www.katabat.com or @gokatabat or firstname.lastname@example.org.
Katabat serves organizations around the globe with its leading customer experience management solutions. In addition to its U.S. headquarters, Katabat has offices in the United Kingdom and Australia. Learn more at www.katabat.com.
Christina Cadmus, 302-830-9262