|Leading experiential marketing agency leverages Natural Insight for scheduling, time keeping, field communications, task management, and reporting
WASHINGTON, DC/TORONTO, CANADA – November 17, 2015 – Natural Insight announced today that FUSE Marketing Group Inc. (www.fusemg.com) has selected its hourly workforce management platform to schedule, manage, and measure hourly and mobile employees responsible for executing field based marketing events.
Founded in 2003, FUSE Marketing Group designs, plans and delivers award winning field marketing events on behalf of brands such as CIBC, Canadian Tire, Cashmere, and Hyundai, among others.
“Brands count on FUSE to design, organize, and execute marketing campaigns that break through the clutter of modern media and connect emotionally with consumers,” said Nicole Gallucci, SVP of Experiential at FUSE. “Our partnership with Natural Insight is all about organizing, scheduling, and managing the talented brand ambassadors who help us deliver memorable events on behalf of our clients.”
“As experiential marketing continues to grow, brands are turning to innovators like FUSE who possess talented pools of people, rigorous processes, and technology services required to execute and measure world-class marketing events,” said Stefan Midford, CEO of Natural Insight. “We’re thrilled that FUSE will be utilizing the Natural Insight platform to organize, schedule, manage, and measure the human labor that is critical to their success.”
About Natural Insight
About FUSE Marketing Group
For more information or to schedule an interview with FUSE Marketing Group please contact Susan Willemsen at The Siren Group Inc. Tel: 416-461-5270 or e-mail: firstname.lastname@example.org.
VP, Sales & Marketing