Natural Insight Adds Former Wal-Mart and Modell’s Exec to Advisory Board

Retail Innovation Expert David Hoodis Accepts Advisory Role; Timing Coincides with Acceleration of Workforce Management Firm in Retail Markets

STERLING, Va.–(BUSINESS WIRE)– Natural Insight, a private retail technology company engaged in workforce management, today announced the addition of David Hoodis to its corporate advisory board. A former Wal-Mart and Modell’s Sporting Goods executive, Hoodis is a recognized expert in retail innovation and workforce efficiency. The addition to Natural Insight’s advisory board comes at a time of rapid company expansion in retail markets.

In making the announcement, Stefan Midford, President and CEO of Natural Insight stated that “We feel privileged to have access to David’s respected experience in workforce innovation. His success with numerous leading retailers brings us an added perspective that enables us to stay even further ahead of market need.”

Hoodis remarked that “I have always enjoyed working with companies and products that provide best-in-class solutions. Natural Insight is truly one of those companies with workforce tools second to none in the industry and in providing real value to retailers.”

David Hoodis has served in the number two position at Modell’s Sporting Goods as Executive Vice President. Modell’s is one of the largest sporting goods retailers in the U.S., boasting 151 stores in 10 states and Washington, DC and with over 4,000 associates employed. He also draws upon eight years of experience with Wal-Mart Stores, where as a corporate officer he spanned many roles, to include US store operations where he had responsibility for all day-to-day initiatives, strategic planning and direction, field communication and customer service.

Hoodis joins current advisory board members John Henderson, Rich Moore and John Estrada, all experienced thought leaders in the growth of business technology firms.

About Natural Insight

Natural Insight is a private retail technology company with a distinguishing feature – outstanding user loyalty to the product. The company’s innovative, cloud-based platform significantly improves sales, reduces overhead and provides real-time workforce activity feedback that motivates high performance. Through an integrated suite of solutions focused on scheduling, task management, data reporting and timekeeping, large numbers of workers are empowered to complete assignments with significantly less effort. Providing services across a broad cross-section of the retail industry, Natural Insight is used by major retailers and servicing companies to improve execution and manage in-store merchandising, assisted sales, magazine and book distribution, product demos, and store audits.