Natural Insight Concludes 4th Annual User Conference

Each spring Natural Insight, a leader in enterprise cloud applications for retail merchandising and field marketing, invites its valued customers, potential clients, and strategic partners to its annual user conference.

This year more than 30 Natural Insight customers traveled to Washington DC to learn about current products, future development plans, as well as network with their peers in the merchandising, field marketing and specialty retail industries. For 2015, Natural Insight chose the theme, “Become Insightful,” to emphasize the opportunity to learn best practices from various companies operating across the retail ecosystem.

The conference featured keynotes from LEGO’s Chris Herb, Director of National Merchandising, and Sahir Anand, Principal Analyst and Vice President at EKN Research, and included numerous presentations and panel discussions featuring experiences and observations from existing customers. Moreover, attendees were presented an in-depth look at Natural Insight’s existing capabilities and future development plans, and had on-site access to over 20 Natural Insight staff members (including the Senior Leadership Team) that were all available to answer questions and demo products.

“This year we experienced our highest attendance ever, and we’re thrilled to have so many customers and industry experts sharing their wisdom and experience and learning about our products and future strategies,” said Stefan Midford, CEO of Natural Insight. “We were especially enthusiastic to share our road map plan for digging deeper into retail execution data for purposes of making better business decisions in real time.”

“The retail labor model is rapidly changing and success requires an efficient blend of store associates, product merchandisers, third-party servicing representatives and even crowd sourced labor,” said EKN’s Sahir Anand. “The innovative software developed by Natural Insight reflects a deep understanding of this dynamic, and their conference fostered an honest and productive conversation on the challenges and emerging opportunities facing companies operating in the retail ecosystem.”

About Natural Insight
Supporting 60,000 skilled retail professionals in more than 95,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit for more information.