REL Field Marketing Selects Natural Insight for Workforce Management

Industry Leaders Combine to Deliver Superior Field Marketing Results

STERLING, VA, July 7, 2015 – Natural Insight, a global leader in enterprise workforce management for retail merchandising and field marketing announced today that REL Field Marketing has deployed Natural Insight to help simplify the management of its 700 person mobile workforce.

Awarded the prestigious title of “Agency of the Year” for three consecutive years by the FM&BE, REL is the United Kingdom’s premier field marketing agency representing the world’s greatest brands in retail locations across the country.
“We don’t make soft drinks, chocolate bars, beer or consumer goods; our product is our amazing people who creatively and authentically represent the brands that manufacture these goods,” said Stephen Gordon, joint Managing Director at REL. “It’s really very simple; we partnered with Natural Insight because their technology platform provides us with a fully integrated solution to maximize our people’s productivity on behalf of our clients.”
“No matter how you slice it, field marketing and retail merchandising are people oriented businesses where great results are driven by great execution,” said Stefan Midford, CEO of Natural Insight.  “REL’s amazing people and their unwavering dedication to client success embody this simple truth and we’re honored to serve as their workforce management partner as they continue to grow their business.”

About Natural Insight

Supporting 65,000 skilled retail professionals in more than 110,000 locations globally, Natural Insight is a leading provider of cloud-based workforce management software for merchandisers, product companies, event marketers and retailers. Natural Insight is privately held and headquartered in Sterling, VA with offices in Toronto and Birmingham, England. Visit for more information.

About REL Field Marketing

REL is one of the leading field marketing agencies in the UK, supporting retailers and manufacturers to unlock their potential at the point of purchase.  REL works with its customers to drive sales through outsourced field sales solutions, direct customer interaction, retailer education and customer experience measurement.  REL is an award winning agency that has held the prestigious FM&BE Agency of the Year title for an unprecedented three years.  It has also been named by Great Place to Work® as one of the Best Workplaces of 2015, ranked fifth 5th in the UK large category and 12th across Europe.